Common sense requires common language. Using a small set of concepts that can be equally understood by business and IT, cross functional teams can be guided into aligning on essential aspects of teh design and development of digital products.
Especially non-functional requirements such as target service level, scalability needs, or geographically varying legal implications greatly affect the systems design from the start. While they seem purely technical issues, they need to be understood by and indeed driven by the business side because they have, for example, cost implications.
Our approach enables business and IT to reach shared understanding and take informed decisions with clear expectations.